The Winner's Image : maintaining the TADA!!!

A BIG CHALLENGE

For a first post, I asked myself "what is the most important thing about what I do?".  In my 10 years in the Image and Branding business, I have come to realize that the work we are very often best known for, DOES NOT work!!!  So what is this thing we do, that we keep doing, as Image and Brand consultants; even though it doesn't work?

MAKEOVERS!!!  Befores, and afters...... they just don't work. 

I cannot count the number of times my team and I have spent hours and hours making over a client from top to toe; hair, makeup and dressing - only to see the same person back to their original 'self' two weeks later.  With great puzzlement I checked with fellow consultants and it seems to be quite a common occurence.  We do it because the client desires it.  The seemingly miraculous effects of makeovers are something we all enjoy.  We love the TADA! factor. 

But why oh why doesn't the TADA! last?

And so I continue my search for truth - I asked the clients themselves.  Did they not feel beautiful?  Did they not look handsome?  Did we not do the right thing? Didn't we do enough for them?

Oh no, they say, they felt so wonderful, gorgeous and glamourous. It was a day to remember forever. But then why? we cried.  You see, we were sorely disappointed as we projected our desires onto them too. We want all our clients to be nothing short of ecstatic.

And the answer said it all "It was a day to remember, oh what fun.  But it wasn't me.  I can't dress like that everyday!". 

The light came on suddenly. "It wasn't me".  That is the crux of the matter.

"A strong Personal Brand begins with the belief that inside, you are already the person you want to become."

The sense of identity is the first thing we must establish.  If my client comes to me now saying they want to look sexy my first question must be "do you believe you're sexy"? and if you don't.... well, lets see about helping you feel sexy!!  Mind is the Master Power .... James Allen.

I AM SO EXCITED

Have you ever suddenly received something wonderful unexpectedly?  It is an indescribable feeling and I'm not even sure I deserve the support of such great people.  About a month ago, I received a phone call from Adelena Lestari Chong.  She said I was referred by my my mentor Bob Proctor, from whom she obtained my phone number; and that she would like to explore working together. 

WOW!  Adelena is one of only two of Bob Proctor's certified consultants in Malaysia.  She was trained and coached personally by Bob Proctor in Florida, to conduct his coaching programs here.

We met in KL and fell instantly in rapport with each other.  She is one focused and beautiful lady!  And the most fantastic thing is that Bob has a programme called Winner's Image that addresses image from the perspective of the mind.  This is EXACTLY the program to work with to  make those MAKEOVERS WORK!!

We are currently working on just a program; Image from the Inside Out.  This program will merge Bob Proctor's phenomenal time tested Winner's Image Program with cutting edge computerized body profiling and advanced colour analysis. 

I am so excited about this that I just have to make this the first blog post hehe!!  If you're reading this, and would like to know more, do drop us a line here or search for us on facebook. 

In the meantime, do stay tuned for more updates on brand+image.  We are working on freebies for everybody!

Thanks for visiting!